Charlotte-born Viva Chicken has a new look.

The fast-casual Peruvian rotisserie chicken joint has adopted a new logo and packaging as part of efforts to position the brand for the future, says Gerald Pulsinelli, CEO.

“It’s really going to help us as we grow the concept out of our home base of Charlotte,” he says.

The brand’s hallmark orange remains, though the logo has been refreshed with a modern, edgy typeface — and all capital letters. The “I” in the logo is topped by a chicken.


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