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HENRIETTA’S

A new, contemporary neighborhood bistro nestled in Lower South End.

THEIR STORY

Henrietta’s is a new, stand-alone concept from Rally co-founders Meg Charity and Barrett Worthington. The menu, designed by chef Partner Andres Kaifer, honors local ingredients and classic techniques, offering seasonally inspired dishes at a table that feels like it was set just for you.

The name “Henrietta” is a nod to Charity’s South African heritage. It is an embodiment of an ideal dinner party host – someone who is thoughtful with every detail and has a warm spirit with a touch of quirky charm.

HOW WE’VE HELPED

Black Wednesday is working with the Henrietta’s team to create a launch strategy that includes public relations and influencer strategy.

  • Public Relations

  • Create and execute launch and pre-opening PR strategy
  • Manage and coordinate media and broadcast interviews
  • Coordinate and document all coverage
  • Influencer Relations

  • Design and execute a pre-opening influencer event with over 20 of Charlotte’s top influencers and their guests
  • Create and execute a post-opening influencer drip campaign

ARTICLES

April 30, 2025

Customshop chef cooking up new dining spot with Rally owners

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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