HENRIETTA’S

A new, contemporary neighborhood bistro nestled in Lower South End.

THEIR STORY

Henrietta’s is a new, stand-alone concept from Rally co-founders Meg Charity and Barrett Worthington. The menu, designed by chef Partner Andres Kaifer, honors local ingredients and classic techniques, offering seasonally inspired dishes at a table that feels like it was set just for you.

The name “Henrietta” is a nod to Charity’s South African heritage. It is an embodiment of an ideal dinner party host – someone who is thoughtful with every detail and has a warm spirit with a touch of quirky charm.

HOW WE’VE HELPED

Black Wednesday is working with the Henrietta’s team to create a launch strategy that includes public relations and influencer strategy.

Public Relations

Create and execute launch and pre-opening PR strategy
Manage and coordinate media and broadcast interviews
Coordinate and document all coverage

Influencer Relations

Design and execute a pre-opening influencer event with over 20 of Charlotte’s top influencers and their guests
Create and execute a post-opening influencer drip campaign