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CUSTOMSHOP

Handcrafted Food

THEIR STORY

Customshop is a Charlotte mainstay that’s been the generator of interesting, innovative dining experiences for 15 years.



HOW WE’VE HELPED

We’ve worked with Customshop to increase brand awareness, update story and messaging, and strengthen relationships in the community.

  • Public Relations

    • Design and management of PR strategy
    • Storytelling management, distribution of releases, pitches
    • Organization of chef collab dinners
    • Influencer Marketing
  • Rebrand

    • Visual brand updates including logo, colors, typography, sub icons
    • Redesign of brand materials including merch, menus and more

TESTIMONIAL

BW is a true partner and supporter of our business.  We cherish our partnership and relationship with them.  One of a kind!

Andres KaiferExecutive Chef & Owner

ARTICLES

January 3, 2026

A Michelin-recommended culinary tour of North Carolina

December 23, 2025

2026 Outlook: Experts Discuss Restaurant Trends and Challenges, Part Two

December 18, 2025

Intimate dining rooms, chef collabs: Five unique dining experiences to savor in Charlotte

December 18, 2025

2025 has been a year worth celebrating in Charlotte’s food and drink scene

December 17, 2025

Celebrate New Year’s Eve at a Michelin-recognized Charlotte restaurant

December 7, 2025

Whipped Shortbread Cookies

November 24, 2025

Custom Shop joins the show to tell us all about their new Holiday cocktail menu!

November 22, 2025

5 Thanksgiving Dishes Southern Chefs Admit Even They Take Shortcuts On

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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