We worked with the Moxie Mercantile team to launch the new kids and women-focused apparel store.
She’s got moxie.
A new store by retail expert and resident community leader, Michelle Castelloe, focused on kids and women. Inspired by one of Castelloe’s local heroes, Betty Mims, Betty opened in Charlotte in 2021 amid the global COVID19 pandemic.
HOW WE’VE HELPED
We manage PR to make sure the new retail store is busy from day one.
PR strategy and execution
Securing and organizing brand building and launch PR coverage