AMELIE’S FRENCH BAKERY
We’re working with Amelie’s as a fractional CMO partner to maintain and expand upon all marketing efforts while also helping them find their next marketing manager.
THEIR STORY
Sweet delights.
Amelie’s is Charlotte’s favorite bakery, slinging the best hand made macs, foods and treats around.
HOW WE’VE HELPED
We’re working with the team to develop the social media, PR and marketing strategies needed to build upon the existing and amazing Amelie’s brand.
- Review all marketing materials, assets and provide summary of past/present efforts
- Wrap arms around all budgetary, timing, channels
- Make recommendations for evolution of marketing concepts, channels and strategy
- Put together visually branded presentation for ownership’s review
- Will download with new hire on existing/future strategy
- Manage launch and ongoing strategy and execution, specifically around new product launches, location openings
- Press release writing, pitching and media relations
- Community engagement support
- Manage daily posts across social pages
- Create appealing and creative social media visuals and strategy
- Manage content cal in collaboration with operations/kitchen team
- Design new job description
- Make recommendations on marketing team growth strategy
- manage job posting, incoming leads and prelim interviews
- Make recommendations on top choices
- Will support new hire with getting started
- Will work with team to hire different levels of marketing team members
