AMELIE’S FRENCH BAKERY

We worked with Amelie’s serving as a fractional CMO partner to maintain and expand upon all marketing efforts, while also helping support the hiring process for their marketing manager position.

THEIR STORY

Amelie’s is Charlotte’s favorite French inspired bakery, slinging the best scratch-made macarons, pastries, soups and delightful savories.

HOW WE’VE HELPED

We worked with the Amelie’s team to develop and implement social media, PR, and marketing strategies needed to build upon and enhance their existing and amazing brand.

Marketing Audit and Strategy

- Reviewal of past and present marketing materials, assets, and efforts to provide strategic summary/analysis
- Wrap arms around all budgetary guidelines, timelines, channels
- Make recommendations for evolution of marketing concepts, channels and strategy
- Put together visually branded presentation for owner’s review
- Will download with new hire on existing/future strategy to set them and the team up for success

Public Relations

- Manage launch and ongoing strategy and execution, specifically around new product launches, location openings
- Press release writing, pitching and media relations
- Community engagement support

Social Media

- Management of daily posts across social pages
- Create appealing and creative social media visuals and strategy
- Management of content calendar in collaboration with operations/kitchen team

Hiring Support

- Design new job description
- Make recommendations on marketing team growth strategy
- Manage job listing, incoming leads and preliminary interviews
- Make recommendations on top candidate choices
- Will support relevant training for new Marketing Director once hired
- Will work with team to support in hiring new marketing team members at varying levels